Hacking Big Media
Posted by Ryne McClaren on March 12, 2010
Without much comment from me (because it’s a very lengthy piece) comes a great story about Andrew Breitbart from Wired: How Andrew Breitbart Hacks the Media.
For someone who claims to hate the “Democrat-media complex,” Breitbart sure knows how to work it. Few people are better at packaging information for maximum distribution and impact. He is, depending on whom you ask, either the “leading figure in this right-wing creation of a parallel universe of lies and idiotic conspiracy theories” (that was liberal critic Eric Boehlert of Media Matters for America) or “the most dangerous man on the right today” (from Michael Goldfarb, Republican consultant and former campaign aide to John McCain). Breitbart is, in short, expert in making the journalism industry his bitch. “The market has forced me to come up with techniques to be noticed,” Breitbart says. “And now that I have them, I’m like, wow, this is actually great. This is fun.”
Read the whole thing, as they say.
One of the things that Breitbart has capitalized on, and I’m tracing this back to his Drudge Report days, is his ability (and foresight) to work around the media, and not within their narrow little box of what constitutes “reporting” and “journalism.” In one short year Breitbart has changed the dynamic of reporting, for good or ill, and has rendered leftist stalwarts such as Eric Boehlert and Max Blumenthal insane with rage and hypocracy.
Andrew figured out a long time ago that a.) the media is not the non-liberal’s friend, and b.) there is absolutely no such thing as “equal time.” The media is, quite simply, running a rigged game filled with straw men and all sorts of wacky traps for non-leftists.
It’s possible to bring the story to the people, in the year of our Lord 2010. You don’t have to wait for the people come to you.